Charity video is message of hope
Published: 13th Dec 2017The Plast-o-Matic 2000 is designed by elves, powered by magic and turns waste plastic into presents - if only all machines were created by elves!
Torquay's coastal zoo is combining Christmas cheer with the serious theme of marine pollution and a message that is both positive and profound. The one-minute animation has been produced and sponsored by Bigwave Media, the full service creative agency with offices in Exeter, Plymouth and Torquay.
The cheery animation style belies the serious but positive theme. Pippa Craddock, Director of Marketing & Development, said: “It’s optimistic and uplifting – it’s about solving our marine litter problem. One day, maybe we’ll be able to turn waste plastic into fabulous Christmas gifts – then every present really will be rubbish!”
As well as wishing Zoo supporters and colleagues a Happy Christmas, Pippa wanted to send a message about the issues of marine conservation and the work that the zoos are doing. “This is the first time we have used what we’re calling “animated advocacy” as a way of connecting people with our ideas and our work.”
The video was created by Lee Potter, Creative Director of Bigwave Media. He used over 50 bespoke and stock illustrations, creating the video with a mix of special effects, puppet morph animation and traditional key-frame animations, all digitally treated through Adobe After Effects CC. The soundtrack gives a Christmas feel without being too merry, to fit the subject matter.
The 68,400 frames of animations were created in just 32 hours using Adobe Illustrator and Adobe After Effects, with the deep reflections in the underwater / fishing scene being the most complicated. Sound effects including rain, snow and bubbles add atmosphere. In addition, Lee provided Santa’s whistling and the slurping of his tea!
Ronnie Halden, Head of Marketing & Creative Services for Bigwave, added: “Santa’s Plast-o-Matic 2000 is a unique machine specially designed by elves. It’s powered by the magic in every letter sent by children all over the world and can turn waste plastics into amazing gifts of joy. It’s carbon neutral and generates no waste whatsoever - if only all machines across the world were created by the elves!”
Pippa: “This video Christmas card may not have the budget of the seasonal TV commercials for M&S, John Lewis and the rest, but it is engaging, inventive and innovative. Bigwave have done a fantastic job!”
The one-minute video opens with animals in the sea swimming among rubbish and Santa fishing and reeling in the rubbish. The scene changes to his workshop, where the amazing Plast-o-Matic 2000 uses the rubbish to create gifts for him to deliver.
The video card will be sent to around 45,000 recipients and the animation embedded on pages of the zoos’ websites. It will also be shared on social media platforms such as Facebook, Twitter, Instagram and YouTube.